The contest is pretty simple: we are asking you to come up with a great advertising slogan for the Benz Parsifal.
|Photo courtesy of the Hungerford Virtual Museum (http://www.hungerfordvirtualmuseum.co.uk/index.html)|
Here's the historical background:
From 1902-1904, Benz (which would later join with Mercedes) produced a new car named the Parsifal (the man in the dapper fur coat, above right, was one of the designers, Marius Barbarou). The Parsifal came as either a two-seater or a four-seater and was considered a luxury model in its day:
If you are the kind of person who likes car specs, they are available. If you are the kind of person who prefers pictures, there were collector cards for them:
Now, if you are familiar with Wagner's Parsifal, you may be wondering why on earth Benz chose Parsifal of all characters as the namesake for this model (if you're not, here you go). After all, wouldn't one of the Ring characters be better? Why not the Siegfried? Or how about the Lohengrin--as fast and silent as a swan? And this is where you come in, dear readers. We are asking you to come up with a slogan for the Parsifal. You can post in the comments below or feel free to email us. You can even post to our Facebook page (and be sure to 'like' our Facebook page!). We will share some of the highlights as we go along. The deadline for the contest is April 15. That's right: your taxes and witty Parsifal slogans, together at last.
The winner will get a prize! But we're not saying what it is yet. We are happy to ship the prize anywhere in the world.
So tell your friends, neighbors, acquaintances, that crazy guy who is always playing Wagner. We look forward to your responses!